Hair styling techniques and products such as bleaching and hair coloring cause chemical changes in hair proteins, leading to serious damage over time, especially with frequent use. As a result, the hair’s physical properties—such as smoothness, strength, and glossiness—are negatively affected.

Since healthy hair is essential for overall appearance, protecting and repairing damaged hair becomes crucial. To address this issue, hair conditioning products are necessary to restore and maintain hair health.

Hair conditioners help protect the hair by reducing friction, tangling, and frizz. They achieve this by coating and lubricating the hair’s surface, increasing its hydrophobicity, and penetrating the hair shaft to help preserve the integrity of hair proteins.